Online booking analytics

What is it and what is it for?

Analytics from the Altegio online booking form can go to the analytics service in the company's account. Analytics services help to monitor the number of visitors on the site or service, filter them according to many different criteria, and track user actions. Online booking widgets are tightly integrated with various analytics services, which allows you to get advanced analytics of customers. 

You can set up the process in the Online booking > Online booking widget section. Go to the Analytics tab in the form of an online booking and indicate a unique identifier

For configuration please follow next steps:

1. Register an account in Google Analytics

2. Create property or application

3. Go to the Online booking > Online booking links section.

4. Navigate to the Analytics tab and configure integration with analytics service. 

Configure integration with Google Analytics

Add a unique identifier of the analytics service and click the Save button. The list of events that the widget will send is displayed on the Description of events for analytics tab. 

Note: No web analytics service guarantees 100% accurate data. There may be cases where data from several sources may vary slightly. If you plan to verify the number of conversions from services with data from Altegio, please keep in mind that clients can book an appointment not using one form of booking, but many different sources and partner sites where other widgets could be installed.

Creating goals in Google Analytics

Adding a goal is optional, Google Analytics also captures just events, without goals. But goals are possible as well.

Sign into Google Analytics and go to the required property or application. Go to the Admin section and in the View column select Goals.

Click + NEW GOAL or Import from Gallery to create a new goal, or click an existing goal to edit its configuration. In the Goal setting select Custom and click Next. In the Goal description specify the Name and Type as Event, click Next.

In the Goal Details specify Action as an event identifier (you need an identifier in Latin, for example: booked). Click the Save button.

Note: If + NEW GOAL and Import from Gallery are not visible, then you have already created a maximum of 20 goals for the current view.

List of events that can be used to create goals: 

Name

Description

group_record_created

Group online booking

booked

Individual online booking

widget_loaded

Loading widget

city_selected

City selected

date_selected

Day selected

time_selected

Time selected (hours and minutes)

group_personal_data_filled

Personal data is filled in the group booking

send_contacts

Personal data is filled in an individual booking

open_contacts

Contact data form is open

master_seance_selected

Selected the soonest booking from the employee

master_selected

Employee selected

master_page_open

Open employee information

review_created

Review has been submitted

service_selected

Service selected

group_sms_code_confirmed

Client confirmed in group booking

phone_approved

Client confirmed individual booking

activity_type_showed

Booking type selection open

individual_booking_selected

Individual booking selected on booking type selection page

group_activity_selected

Group booking selected on booking type selection page

company_selected

Company selected

company_page_open

Information about the company opened

lk_open

Personal account opened

group_events_infinity_scroll_used

Loading a page when scrolling through group bookings

group_events_week_swiped

Swipe of the carousel in group activity

group_events_date_clicked

The date in row line of dates was selected in the group event

appointment_deleted

Delete my booking

appointment_changed

Transfer my booking

last_appointment_repeat_pressed

Booking repeat selected



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